Premium Mobile Supply at Scale
Access verified, high-quality mobile app inventory through OpenRTB integration. Low latency, transparent auctions, and enterprise-grade infrastructure.
Why Partner with Oprello
Built for enterprise DSPs who demand performance and transparency
Premium Inventory
Access to verified, brand-safe mobile app inventory across gaming, entertainment, utilities, and lifestyle categories.
- Verified publishers
- Invalid Traffic (IVT) filtering
- Brand safety controls
- Impression tracking
Low Latency Infrastructure
Infrastructure optimized for speed. Configurable tmax with per-DSP timeout controls and parallel bid fan-out.
- Parallel DSP fan-out
- Per-DSP timeout controls
- Configurable tmax
- Optimized routing
OpenRTB 2.5+ Compliant
Full OpenRTB 2.5+ compliance with support for native, video, and display formats. Easy integration.
- Standard compliant
- Native extensions
- Video VAST support
- Custom extensions
Transparent Auctions
Fair, transparent first-price auctions with win/loss notice URLs. Supply chain transparency via schain.
- First-price auctions
- Win/loss notices (nurl/lurl)
- Supply chain (schain)
- Deal support (PMP)
Scalable Infrastructure
Cloud infrastructure with in-memory caching and optimized auction latency. Bid requests are processed in parallel across all registered DSPs.
- European cloud infrastructure
- Parallel processing
- In-memory caching
- Optimized server-side processing
Privacy & Security
Full GDPR, CCPA, GPP, and COPPA signal pass-through. HTTPS-only communication with consent-aware ad serving.
- HTTPS only
- Consent signal pass-through
- COPPA-compliant mode
- IAB TCF v2 support
Technical Specifications
Everything you need to know for seamless integration
Protocol Support
- OpenRTB 2.5+Full specification compliance
- JSON PayloadStandard content-type application/json
- HTTPS OnlyTLS encrypted server-to-server communication
Supported Formats
- Banner DisplayAll standard IAB sizes
- Video (VAST 2.0–4.x)In-stream and rewarded video
- Native (OpenRTB Native 1.2)Flexible native ad support
- InterstitialFull-screen placements
OpenRTB Bid Request Example
Sample bid request payload for quick integration reference
{
"id": "1742000000000-abc123-def456",
"imp": [{
"id": "1",
"tagid": "ad-unit-uuid",
"banner": {
"w": 320,
"h": 50,
"format": [{ "w": 320, "h": 50 }]
},
"bidfloor": 0.50,
"bidfloorcur": "USD",
"secure": 1
}],
"app": {
"bundle": "com.example.app",
"name": "Example App",
"ver": "2.1.0"
},
"device": {
"ua": "Mozilla/5.0 (iPhone; ...)...",
"ip": "203.0.113.1",
"devicetype": 4,
"os": "iOS",
"osv": "17.0",
"make": "Apple",
"model": "iPhone15,2",
"ifa": "XXXXXXXX-XXXX-..."
},
"source": {
"ext": {
"schain": {
"ver": "1.0",
"complete": 1,
"nodes": [{ "asi": "oprello.com", ... }]
}
}
},
"regs": { "coppa": 0 },
"tmax": 900,
"at": 1
}Simple Onboarding Process
From inquiry to live traffic in days, not months
Initial Contact
Reach out to our partnerships team to discuss integration.
Technical Setup
Receive test endpoints and documentation for integration.
QA & Testing
Complete integration testing and quality assurance.
Go Live
Launch to production and start receiving bid requests.
What You Get as a Partner
More than just inventory access
Dedicated Support
- Dedicated account manager
- Technical integration support
- Priority issue resolution
- Regular performance reviews
Optimization Tools
- Real-time bid feedback
- Win/loss notice URLs (nurl/lurl)
- Auction price macros
- Custom reporting
Priority Access
- Early access to new inventory
- Private Marketplace (PMP) deals
- Beta feature access
- Growing supply network
Flexible Terms
- No lock-in contracts
- Flexible payment terms
- Published SLA commitments
- Scalable pricing
Ready to Partner with Oprello?
Join our growing network of premium DSP partners. Let's discuss how we can work together.
No integration fees • Published SLA • DSP Integration Agreement • Dedicated support